In a delightful twist of art imitating life, SALTBURN star Barry Keoghan has teamed up with Squarespace for their latest Super Bowl campaign, bringing a touch of Irish charm and Hollywood aspiration to the world of website building. The heartwarming short film follows Keoghan as he mentors an ambitious donkey named Don Mosley, who dreams of making it big in Tinseltown – a narrative that playfully echoes Keoghan’s own experience with his four-legged co-star in THE BANSHEES OF INISHERIN.

Set in the picturesque Irish countryside, the campaign captures the intimate moment of two artists – one established, one aspiring – navigating the modern demands of showbusiness. As they huddle over a laptop, Keoghan guides Mosley through the process of creating his professional website, complete with the perfectly personalized domain name “donmosley.com.” The Dublin native’s authentic charm shines through as he playfully struggles with pronouncing “theatre” while helping his companion craft an impressive acting résumé.

The short film masterfully balances humor with subtle commentary on the entertainment industry’s challenges, particularly for Irish talents seeking to break into the American market. While poking fun at Don’s limited acting range, the advertisement cleverly draws parallels to Keoghan’s own journey from Dublin to Hollywood stardom. Created in-house by Squarespace, the campaign showcases how even the most unlikely of performers – be they Irish actors or ambitious donkeys – can establish their digital presence and pursue their dreams.

As this teaser builds anticipation for Squarespace’s Super Bowl LIX commercial, it’s clear that Don Mosley has already secured his first big break. With a professional website now featuring his talents, booking information, and headshots, this determined donkey seems poised to follow in the hoofsteps of Jenny from THE BANSHEES OF INISHERIN – though perhaps with a more strategic approach to career management. Through this charming collaboration, Squarespace not only highlights their user-friendly platform but also captures the universal story of dreamers taking their first steps toward stardom, one website at a time.